This Article Full Text (OnlineFirst PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Scopus Google Scholar Articles by Mazanec, J. A. Social Bookmarking                         What's this?

Tourism-Receiving Countries in Connotative Google Space

^* To whom correspondence should be addressed. E-mail: mazanec{at}wu-wien.ac.at.

	Abstract

Emotion-carrying connotations are regarded as constituents of destination images. The connotative word items symptomatically associated with country names are likely to influence the emotional state and hence arousal level of Web users when browsing through tourism-related pages. The co-occurrence frequencies of connotative nouns and tourism-receiving country names in Web content serve as a basis for portraying the countries’ positions in connotative space. Transforming the raw frequencies into Normalized Google Distances makes them comparable. Automated data retrieval operates for the Web domain defined by "tourism OR tourist OR travel OR trip." Visualizing the destination countries’ similarity in terms of Web-projected connotative profiles highlights one aspect of competitive threat. It is demonstrated with disjunctive and nondisjunctive hierarchical clustering, network analysis, and Sammon mapping.

First published on October 28, 2009
Journal of Travel Research 2009, doi:10.1177/0047287509349269


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?