This Article Full Text (OnlineFirst PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Scopus Google Scholar Articles by Alegre, J. Articles by Garau, J. Social Bookmarking                         What's this?

The Factor Structure of Tourist Satisfaction at Sun and Sand Destinations

^* To whom correspondence should be addressed. E-mail: joaquin.alegre{at}uib.es.

	Abstract

Using European tourists to sun and sand destinations, this article analyzes the factor structure of tourist satisfaction. The factors that define tourist services can be classified into three types: those factors that increase tourist satisfaction, those that only prevent the tourist from feeling dissatisfied, and those factors that can work both ways. Placing attributes of the sun and sand product on the proposed three groups should allow destinations to identify key drivers of satisfaction. To do this, two methods have been used: the importance grid and the penalty-reward analysis. The penalty-reward analysis appears to be more appropriate, allowing for the identification of the three-factor structure.

First published on October 27, 2009
Journal of Travel Research 2009, doi:10.1177/0047287509349270


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?