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The Bicentennial Traveler: A Life-Style Analysis of the Historian Segment

William R. George

This empirical investigation examines through life-style analysis travelers who are particularly interested in history. The findings seem to indicate there is a sizeable market segment of historian travelers who are different than their general population counterparts. The results have implications for marketing decision makers of tourism agencies and firms.

Journal of Travel Research, Vol. 15, No. 3, 14-17 (1977)
DOI: 10.1177/004728757701500304


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