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Journal of Travel Research
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What's this?

Determination of Touristic Attractiveness of the Touristic Areas in British Columbia

Turgut Var

R.A.D. Beck

Patrick Loftus

British Columbia's travel industry has experienced remarkable growth in recent years. In order to meet this continued growth and preserve its environment British Columbia must research potential problem areas. This article describes a means for establishing an index of touristic attractiveness to be used as a basis for making com parisons among touristic regions and districts. This index provides quantified comparisons to help the administrator in his decisions.

Journal of Travel Research, Vol. 15, No. 3, 23-29 (1977)
DOI: 10.1177/004728757701500306


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