This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Crask, M. R. Search for Related Content Social Bookmarking                         What's this?

Segmenting the Vacationer Market: Identifying the Vacation Preferences, Demographics, and Magazine Readership of Each Group

Five vacation segments having distinct vacation preferences were identified using respondents to a mail survey. These segments were found to differ both demo-graphically and with respect to their magazine readership patterns. Each vacation segment is described and some implications of the findings are presented.

Journal of Travel Research, Vol. 20, No. 2, 29-34 (1981)
DOI: 10.1177/004728758102000205


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				T. Bieger and C. Laesser Market Segmentation by Motivation: The Case of Switzerland Journal of Travel Research, August 1, 2002; 41(1): 68 - 76. [Abstract] [PDF]

				L. A. Pennington-Gray and D. L. Kerstetter What Do University-Educated Women Want from Their Pleasure Travel Experiences? Journal of Travel Research, August 1, 2001; 40(1): 49 - 56. [Abstract] [PDF]

				S. Formica and M. Uysal Market Segmentation of an International Cultural-Historical Event in Italy Journal of Travel Research, April 1, 1998; 36(4): 16 - 24. [Abstract] [PDF]

				E. Kaynak, O. Kucukemiroglu, A. Kara, and T. Dalgic Holiday destinations: modelling vacationers' preferences Journal of Vacation Marketing, January 1, 1996; 2(4): 298 - 314. [Abstract] [PDF]

				Y. Mansfeld Spatial patterns of international tourist flows: towards a theoretical framework Progress in Human Geography, September 1, 1990; 14(3): 372 - 390. [PDF]

				R. E. Pitts and A. G. Woodside Personal Values and Travel Decisions Journal of Travel Research, July 1, 1986; 25(1): 20 - 25. [Abstract] [PDF]

				A. G. Woodside and L. W. Jacobs Ste p Two in Benefit Segmentation: Learning the Benefits Realized by Major Travel Markets Journal of Travel Research, July 1, 1985; 24(1): 7 - 13. [Abstract] [PDF]

				B. S. Witter Attitudes About a Resort Area: A Comparison of Tourists and Local Retailers Journal of Travel Research, July 1, 1985; 24(1): 14 - 19. [Abstract] [PDF]

				R. R. Perdue Segmenting State Travel Information Inquirers by Timing of the Destination Decision and Previous Experience Journal of Travel Research, January 1, 1985; 23(3): 6 - 11. [Abstract] [PDF]

				J. A. Mazanec How to Detect Travel Market Segments: A Clustering Approach Journal of Travel Research, July 1, 1984; 23(1): 17 - 21. [Abstract] [PDF]