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Segmenting Vacation Markets: The Case of the Distant and Near-Home Travelers
Michael J. Etzel
Arch G. Woodside
This article presents an approach to study near-home and distant travelers as target segments for travel marketing. Questions addressed include the types of benefits travelers perceive, the personal and family demographics of the groups, and what the groups seek on vacations.
Journal of Travel Research, Vol. 20, No. 4,
10-14 (1982)
DOI: 10.1177/004728758202000403
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