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Journal of Travel Research
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Incorporating Casino Game Preference Market Segment Data Into Marketing Plans

Lawrence Dandurand

An understanding of visitor game preference and associated market segment structures may contribute to improved marketing plans and programs. This article presents findings of casino game preferences and correlated structures, and indicates how they may be used in the marketing planning process.

Journal of Travel Research, Vol. 20, No. 4, 15-19 (1982)
DOI: 10.1177/004728758202000404
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