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Journal of Travel Research
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The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences

Beverlee B. Anderson

Lynn Langmeyer

The profiles of the under-50 travelers and the over-50 travelers differ clearly on a number of important dimensions and indicate that age can be used as a segmenting variable. Our findings indicate that for practical purposes the over-50 travelers have certain needs and expectations for vacation that could result in their responding to promotions, advertising, and travel packages that would be ignored by the under-50 group.

Journal of Travel Research, Vol. 20, No. 4, 20-24 (1982)
DOI: 10.1177/004728758202000405
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