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Journal of Travel Research
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Trends in Travel and Tourism Marketing : The Changing Structure of Distribution Channels

Mary J. Bitner

Bernard H. Booms

This article presents results of a study which examined the structure of the travel and tourism distribution system, as well as the operations, motivations, and interactions of the intermediaries of that system. The study also explored the way the travel and tourism distribution system will operate in the future.

Journal of Travel Research, Vol. 20, No. 4, 39-44 (1982)
DOI: 10.1177/004728758202000409
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