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Journal of Travel Research
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A Consumer-Based Approach to Assist in the Design of Hotels

Richard A. Bjorklund

Barry King

How might one design hotels for a new resort area that are more attractive to target market consumer than competing hotels and meet profit objectives? This was the problem faced by executives from a Caribbean country tourism agency. This article describes a consumer-based methodology to assist in solving this and related problems.

Journal of Travel Research, Vol. 20, No. 4, 45-52 (1982)
DOI: 10.1177/004728758202000410
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