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Journal of Travel Research
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notes

Tourism Strategy: A Campground Case Example

Ilkka A. Ronkainen

Arch G. Woodside

A survey of 316 travel parties who visited the Lake Arrowhead campground in Myrtle Beach, South Carolina, revealed ways in which tourism research data can be used in planning for tourism strategy. A series of strategic and tactical questions are answered using response data, and specific recommendations as to courses of action are presented.

Journal of Travel Research, Vol. 23, No. 2, 32-35 (1984)
DOI: 10.1177/004728758402300205
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