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Segmenting the Timeshare Resort Market

Ellen M. Moore

Mark A. Bonn

Donald G. Wizeman

Results are reported of a large-scale study of vacation travel to a resort area by timeshare owners and nonowners. Of vacation travelers not owning timesharing property, a greater proportion had negative rather than positive attitudes toward timesharing. Timeshare owners differed from nonowners in their attitudes and their responses to timeshare marketing activities. Resort managers may consider the findings of this study valuable in planning timesharing marketing programs.

Journal of Travel Research, Vol. 24, No. 3, 6-12 (1986)
DOI: 10.1177/004728758602400302


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