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Journal of Travel Research
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What's this?

Service Attributes And Situational Effects On Customer Preferences For Restaurant Dining

Leslie P. June

Stephen L.J. Smith

This article presents a model of consumer choice behavior and illustrates the effective ness of the model through decisions made about a restaurant meal. Management and marketing implications are discussed.

Journal of Travel Research, Vol. 26, No. 2, 20-27 (1987)
DOI: 10.1177/004728758702600205
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