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Journal of Travel Research
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Market Identification Of A New Theme Park: An Example From Central Florida

Ady Milman

Using the concept of a horse-oriented theme park for Central Florida, this exploratory study used questionnaires to identify potential markets and predict the likelihood that tourists would visit the park A stepwise multiple regression revealed 10 predictor variables regarding respondents' likelihood of visiting the park. The study suggests that the process of identifying a new theme park market should consider internal variables pertinent to the particular park rather than external variables relating to travel behavior or demo graphics.

Journal of Travel Research, Vol. 26, No. 4, 7-11 (1988)
DOI: 10.1177/004728758802600402
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