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Travel-Related Lifestyle Profiles Of Older Women
Douglass K. Hawes
The lifestyle profiles of elderly travelers apparently has not been well researched. This study of 534 older women is an attempt to address this issue. The results suggest three distinct travel-related lifestyle profiles, distinct differences between some of the age groups, and managerially useful media preference pattern differences.
Journal of Travel Research, Vol. 27, No. 2,
22-32 (1988)
DOI: 10.1177/004728758802700204

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