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Urban Tourism: An Analysis Of Visitors To New Orleans And Competing Cities

Bill Pearce

Matt Wallo

Insight regarding urban tourism by Americans to seven U.S. cities is provided by analyzing data from the Canadian "U.S. Pleasure Travel Market Study. " A detailed analysis of the data for the City of New Orleans is offered. Past and future traveler responses concerning demographics and city factors yielded three implications for New Orleans' tourism strategy: (1) the New Orleans tourism target market should consist of nearby, upscale travelers; (2) New Orleans should be marketed as a "Weekend Getaway; " and (3) New Orleans should be positioned as an exciting, "swinging"city, offering unusual cultural and dining experiences.

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