This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Embacher, J. Articles by Buttle, F. Search for Related Content Social Bookmarking                   What's this?

A Repertory Grid Analysis Of Austria's Image As A Summer Vacation Destination

Francis Buttle

This research demonstrates the appropriateness of repertory grid technique to destination image research. In this particular application, the grid, originally developed by GeorgeA. Kelly, was used to investigate the images held by English vacationers of Austria as a summer destination. The grid was used to find out how tourists construed destination countries and to discover how they perceived Austria in terms of the constructs generated. Austria was placed in its competitive context by comparing its image with that of Switzerland, which the Austrian National Tourist Office cites as a major competitor.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				R. C. Runyan Tourist dependent small towns: Understanding competitive advantage Journal of Vacation Marketing, October 1, 2006; 12(4): 329 - 343. [Abstract] [PDF]

				L. J. Lawton Resident Perceptions of Tourist Attractions on the Gold Coast of Australia Journal of Travel Research, November 1, 2005; 44(2): 188 - 200. [Abstract] [PDF]

				S. Pike The Use of Repertory Grid Analysis to Elicit Salient Short-Break Holiday Destination Attributes in New Zealand Journal of Travel Research, February 1, 2003; 41(3): 315 - 319. [Abstract] [PDF]

				R. Lawson and M. Thyne Destination avoidance and inept destination sets Journal of Vacation Marketing, July 1, 2001; 7(3): 199 - 208. [Abstract] [PDF]

				T. Schroeder The Relationship of Residents' Image of Their State as a Tourist Destination and Their Support for Tourism Journal of Travel Research, April 1, 1996; 34(4): 71 - 73. [Abstract] [PDF]

				Y. Mansfeld Spatial patterns of international tourist flows: towards a theoretical framework Progress in Human Geography, September 1, 1990; 14(3): 372 - 390. [PDF]