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A Model Of Tourists' Propensity To Buy: The Case Of Japanese Visitors To Hawaii

The findings of a survey of 490 Japanese tourists visiting Hawaii suggest a model for tourists' propensity to buy goods in a vacation destination. The verbal model considers types of products available, level of domestic tax and import duties, relative value of specific goods, and retailer strategy.

Journal of Travel Research, Vol. 27, No. 3, 31-34 (1989)
DOI: 10.1177/004728758902700306


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