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Journal of Travel Research
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What's this?

Evaluating Tourism Advertising Campaigns: Conversion vs. Advertising Tracking Studies

William Siegel

William Ziff-Levine

This article is the fourth in a series of articles prepared by the U. S. Department of Commerce Task Force to examine the issues of accountability and evaluation in travel research. The manuscript discusses advertising tracking studies.

Journal of Travel Research, Vol. 28, No. 3, 51-55 (1990)
DOI: 10.1177/004728759002800312
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K. G. Baker, G. C. Hozier Jr., and R. D. Rogers
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D. J. Messmer and R. R. Johnson
Inquiry Conversion and Travel Advertising Effectiveness
Journal of Travel Research, April 1, 1993; 31(4): 14 - 21.
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R. R. Perdue and L. D. Gustke
The Influence of Multiple Trips on Inquiry Conversion Research Results
Journal of Travel Research, April 1, 1992; 30(4): 27 - 30.
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