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Traveler Types And Activation Theory: A Comparison Of Two Models

Norma Polovitz Nickerson

Center for the Advancement and Study of Tourism at Black Hills State University, Spearlish, South Dakota

Gary D. Ellis

University of Utah

This study examined the extent to which Plog's model of allocentrism/psychocentrism and energy traveler types could be explained using Fiske and Maddi's activation theory. Survey data were analyzed using the method of linear structural relations (LISREL). Results suggest that the allocentrism and energy of dimensions may be intercorrelated. Based on these results, a revised typology of travelers is proposed.

Journal of Travel Research, Vol. 29, No. 3, 26-31 (1991)
DOI: 10.1177/004728759102900304
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