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Journal of Travel Research
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Travel Agent Perceptions And Responses In A Deregulated Travel Environment

Jeffrey C. Dilts

Department of Marketing, The University of Akron. Akron, Ohio

George E. Prough

Department of Marketing, The University of Akron. Akron, Ohio

The rippling effects of ailine deregulation and deregulation of ticket sales continue to affect travelagents. Propositions regarding these effects are considered and then compared to the findings of a survey of travel agents. Results show industry changes and how agents view methods of competing effectively.

Journal of Travel Research, Vol. 29, No. 3, 37-42 (1991)
DOI: 10.1177/004728759102900306
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