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Journal of Travel Research
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Activity Preferences and Trip-planning Behavior of the U.S. Outbound Pleasure Travel Market

S.R. Rao

Edward G. Thomas

Rajshekhar G. Javalgi

This article examines the findings of a survey of American pleasure travelers, who represent an attractive market in terms of size and economic potential for the travel industry. The study provides market-based information pertaining to American outbound pleasure travelers' destination activity preferences and their travel-planning behavior. More specifically, the study examines the travelers' trip-planning behavior and the impor tance attached to a variety of activities, amenities, and locational variables in considering four foreign destinations (Canada, Mexico, the Caribbean Islands, and Europe). Market ing implications of the findings are delineated.

Journal of Travel Research, Vol. 30, No. 3, 3-12 (1992)
DOI: 10.1177/004728759203000301
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