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The Economic Contribution of Conventions: The Case of Orlando, Florida

This study examines the economic impact of conventions on cities, using the MSA of Orlando, Florida, as a case study. The study uses local convention characteristics to adjust national and state data on two types of spending: that which arises from attending and holding a convention and that done by delegates before and after a convention. The impact of both types of spending is estimated from a 494-sector input/output model of the Orlando regional economy. Direct effects, multipliers, and total effects are measured in terms of wages, employment, and output, both within and outside of the convention industry.

Journal of Travel Research, Vol. 30, No. 3, 32-37 (1992)
DOI: 10.1177/004728759203000305


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