Journal of Travel Research

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to learn more!

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Loker, L. E.
Right arrow Articles by Perdue, R. R.
Right arrow Search for Related Content
Social Bookmarking
 Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Journal of Travel Research, Vol. 31, No. 1, 30-35 (1992)
DOI: 10.1177/004728759203100107
© 1992 SAGE Publications

A Benefit-based Segmentation of a Nonresident Summer Travel Market

Laurie E. Loker

Department of Tourism at James Cook University of North Queensland in Queensland, Australia

Richard R. Perdue

College of Business at the University of Colorado at Boulder

This study examined the feasibility of segmenting a nonresident tourist market on the basis of vacation benefits sought. Six distinct benefit-based market segments were found using factor and cluster analysis procedures. The resulting segments were compared on the basis of specific dependent variables organized under the following framework: travel party leader characteristics, travel party composition, trip planning and trip characteris tics, and post-trip evaluation. Finally, marketing strategy implications were addressed. The following evaluation criteria were used in target market selection: profitability, accessibility, and reachability. Benefit-based market segmentation studies were found to be a viable means of determining vacation market segments. The importance of the develop ment of objective and quantifiable means of evaluating market segments is stressed.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?


This article has been cited by other articles:


Home page
Journal of Hospitality & Tourism ResearchHome page
A. Y. F. Tan and A. S. Y. Lo
A Benefit-Based Approach To Market Segmentation: A Case Study of an American Specialty Coffeehouse Chain in Hong Kong
Journal of Hospitality & Tourism Research, August 1, 2008; 32(3): 342 - 362.
[Abstract] [PDF]


Home page
Journal of Hospitality & Tourism ResearchHome page
A. Correia, J. A. Silva, and C. Moco
Portuguese Charter Tourists to Long-Haul Destinations: A Travel Motive Segmentation
Journal of Hospitality & Tourism Research, May 1, 2008; 32(2): 169 - 186.
[Abstract] [PDF]


Home page
Journal Of Vacation MarketingHome page
Bongkosh Ngamsom Rittichainuwat, Hailin Qu, and C. Mongkhonvanit
Understanding the motivation of travelers on repeat visits to Thailand
Journal of Vacation Marketing, January 1, 2008; 14(1): 5 - 21.
[Abstract] [PDF]


Home page
Journal Of Vacation MarketingHome page
A. Fairhurst, C. Costello, and A. Fogle Holmes
An examination of shopping behavior of visitors to Tennessee according to tourist typologies
Journal of Vacation Marketing, October 1, 2007; 13(4): 311 - 320.
[Abstract] [PDF]


Home page
Journal of Travel ResearchHome page
A. H. Zins
Leisure Traveler Choice Models of Theme Hotels Using Psychographics
Journal of Travel Research, April 1, 1998; 36(4): 3 - 15.
[Abstract] [PDF]


Home page
Journal of Travel ResearchHome page
S. Formica and M. Uysal
Market Segmentation of an International Cultural-Historical Event in Italy
Journal of Travel Research, April 1, 1998; 36(4): 16 - 24.
[Abstract] [PDF]


Home page
Journal Of Vacation MarketingHome page
S. Hsieh, J. T. O'Leary, A. M. Morrison, and D. Chiang
Travel decision pattern segmentation of pleasure travel
Journal of Vacation Marketing, January 1, 1997; 3(4): 287 - 302.
[Abstract] [PDF]


Home page
Journal of Travel ResearchHome page
S. Tian, J. L. Crompton, and P. A. Witt
Integrating Constraints and Benefits to Identify Responsive Target Markets for Museum Attractions
Journal of Travel Research, October 1, 1996; 35(2): 34 - 45.
[Abstract] [PDF]


Home page
Journal of Travel ResearchHome page
R. R. Perdue
Target Market Selection and Marketing Strategy: The Colorado Downhill Skiing Industry
Journal of Travel Research, April 1, 1996; 34(4): 39 - 46.
[Abstract] [PDF]