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Seasonal Variation of Coastal Resort Visitors: Hilton Head Island

Mark A. Bonn

Department of Hospitality Administration at Florida State University in Tallahassee, Florida

H. Leslie Furr

Department of Recreation and Parks at the University of California at Chico

Muzaffer Uysal

Department of Hotel, Restaurant, and Institutional Management at Virginia Tech and State University in Blacksburg, Virginia

This study identified numerous significant differences in visitors to Hilton Head Island according to season. The most useful are length of stay according to accommodation type, attributes important in the decision to visit, and trip origin. The study suggests that approaching segmentation by seasonality is a useful practice.

Journal of Travel Research, Vol. 31, No. 1, 50-56 (1992)
DOI: 10.1177/004728759203100110
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