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Journal of Travel Research
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Tourism in a Global Context: The Case of Frequent Traveler Programs

Hamid Mowlana

Ginger Smith

International tourism integrates itself into the complex world of contemporary global affairs through its dependence on telecommunications technologies and its tolerance for widely fluctuating political, economic, and social conditions. A little-explored area which illustrates the relationship of telecommunications and tourism in terms of factors of globalization is the frequent traveler, and especially the frequent flyer program concept.

Journal of Travel Research, Vol. 31, No. 3, 20-27 (1993)
DOI: 10.1177/004728759303100304
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