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Journal of Travel Research
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Notes

Tour Operator Brochure Design Research Revisited

Peter Hodgson

This research note points out that a great deal of money is spent on tourism brochures with little return in the way of bookings. In the United Kingdom, for example, brochures result in a 90% "wastage" rate. The suggestion is made that market research is needed on the effectiveness of brochures so that the function of brochures in the vacation selection process is better understood.

Journal of Travel Research, Vol. 32, No. 1, 50-52 (1993)
DOI: 10.1177/004728759303200109
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