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Journal of Travel Research
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Assessing the Market Receptivity of a New Theme Park in Singapore: An Exploratory Study

Kau Ah-Keng

A park under construction with a Chinese historical theme was presented to both local residents and foreign visitors for the purpose of assessing their receptivity. From their responses to a research questionnaire, including experiences about tourist spots in Sin gapore and a host of other questions, their inclination to visit this new theme park was determined. They were also given a list of attractions and activities of the park and requested to evaluate each of them. Their responses provided additional information to assist the park management to plan marketing activities accordingly.

Journal of Travel Research, Vol. 32, No. 3, 44-50 (1994)
DOI: 10.1177/004728759403200307
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