|
Sign In to gain access to subscriptions and/or personal tools.
|
Segmenting the U.S. Travel Market According to Benefits Realized
Stowe Shoemaker
This research studied the differences between what consumers say they want and what they will actually buy. A segmentation study was conducted based on the benefits derived from travel using a sampling methodology that was not destination-specific. The sampling methodology employed also allows for the findings to be generalizable to the U.S. traveling public. Four market segments are identified three that are big enough to war rant different marketing strategies and discussed in detail. Where appropriate, they are compared to the segments identified by previous researchers.
Journal of Travel Research, Vol. 32, No. 3,
8-21 (1994)
DOI: 10.1177/004728759403200303

CiteULike Complore Connotea Del.icio.us Digg Reddit Technorati Twitter What's this?
This article has been cited by other articles:

|
 |

|
 |
 
S. Dolnicar and B. Grun
Challenging "Factor-Cluster Segmentation"
Journal of Travel Research,
August 1, 2008;
47(1):
63 - 71.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
E. Sarigollu and R. Huang
Benefits Segmentation of Visitors to Latin America
Journal of Travel Research,
February 1, 2005;
43(3):
277 - 293.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
J. J. Yuan, L. A. Cai, A. M. Morrison, and S. Linton
An analysis of wine festival attendees' motivations: A synergy of wine, travel and special events?
Journal of Vacation Marketing,
January 1, 2005;
11(1):
41 - 58.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
C. H. C. Hsu
Mature Motorcoach Travelers' Satisfaction: A Preliminary Step toward Measurement Development
Journal of Hospitality & Tourism Research,
August 1, 2003;
27(3):
291 - 309.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
E. Sirakaya, M. Uysal, and C. F. Yoshioka
Segmenting the Japanese Tour Market to Turkey
Journal of Travel Research,
February 1, 2003;
41(3):
293 - 304.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
U. R. Orth and J. Tureckova
Positioning the destination product 'Southern Moravia'
Journal of Vacation Marketing,
July 1, 2002;
8(3):
247 - 262.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
C. H. C. Hsu and E.-J. Lee
Segmentation of Senior Motorcoach Travelers
Journal of Travel Research,
May 1, 2002;
40(4):
364 - 373.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
N. Johns and S. Gyimothy
Market Segmentation and the Prediction of Tourist Behavior: The Case of Bornholm, Denmark
Journal of Travel Research,
February 1, 2002;
40(3):
316 - 327.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
G. Arimond and A. Elfessi
A Clustering Method for Categorical Data in Tourism Market Segmentation Research
Journal of Travel Research,
May 1, 2001;
39(4):
391 - 397.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
M. Joppe, D. W. Martin, and J. Waalen
Toronto's Image As a Destination: A Comparative Importance-Satisfaction Analysis by Origin of Visitor
Journal of Travel Research,
February 1, 2001;
39(3):
252 - 260.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
L. D. Neirotti, H. A. Bosetti, and K. C. Teed
Motivation to Attend the 1996 Summer Olympic Games
Journal of Travel Research,
February 1, 2001;
39(3):
327 - 331.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
N. P. Nickerson and C. Jurowski
The influence of children on vacation travel patterns
Journal of Vacation Marketing,
January 1, 2001;
7(1):
19 - 30.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
J. S. Chen and C. H. C. Hsu
Measurement of Korean Tourists' Perceived Images of Overseas Destinations
Journal of Travel Research,
May 1, 2000;
38(4):
411 - 416.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
J. S. Chen and C. H. C. Hsu
The Use of Logit Analysis to Enhance Market Segmentation Methodology
Journal of Hospitality & Tourism Research,
August 1, 1999;
23(3):
268 - 283.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
A. M. Field
The College Student Market Segment: A Comparative Study of Travel Behaviors of International and Domestic Students at a Southeastern University
Journal of Travel Research,
May 1, 1999;
37(4):
375 - 381.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
M. Oppermann
Destination Threshold Potential and the Law of Repeat Visitation
Journal of Travel Research,
November 1, 1998;
37(2):
131 - 137.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
A. H. Zins
Leisure Traveler Choice Models of Theme Hotels Using Psychographics
Journal of Travel Research,
April 1, 1998;
36(4):
3 - 15.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
S. Tian, J. L. Crompton, and P. A. Witt
Integrating Constraints and Benefits to Identify Responsive Target Markets for Museum Attractions
Journal of Travel Research,
October 1, 1996;
35(2):
34 - 45.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
H. Nogawa, Y. Yamaguchi, and Y. Hagi
An Empirical Research Study on Japanese Sport Tourism in Sport-for-All Events: Case Studies of a Single-Night Event and a Multiple-Night Event
Journal of Travel Research,
October 1, 1996;
35(2):
46 - 54.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
R. R. Perdue
Target Market Selection and Marketing Strategy: The Colorado Downhill Skiing Industry
Journal of Travel Research,
April 1, 1996;
34(4):
39 - 46.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
D. M. Turco and R. W. Riley
Choice Factors and Alternative Activities for Riverboat Gamblers
Journal of Travel Research,
January 1, 1996;
34(3):
24 - 29.
[Abstract]
[PDF]
|
 |
|
|
|