|
Sign In to gain access to subscriptions and/or personal tools.
|
Segmenting the U.S. Travel Market According to Benefits Realized
Stowe Shoemaker
This research studied the differences between what consumers say they want and what they will actually buy. A segmentation study was conducted based on the benefits derived from travel using a sampling methodology that was not destination-specific. The sampling methodology employed also allows for the findings to be generalizable to the U.S. traveling public. Four market segments are identified — three that are big enough to war rant different marketing strategies — and discussed in detail. Where appropriate, they are compared to the segments identified by previous researchers.
Journal of Travel Research, Vol. 32, No. 3,
8-21 (1994)
DOI: 10.1177/004728759403200303
 CiteULike  Complore  Connotea  Del.icio.us  Digg  Reddit  Technorati  Twitter What's this?
This article has been cited by other articles:
|
|
|
|
 
S. Dolnicar and B. Grun
Challenging "Factor-Cluster Segmentation"
Journal of Travel Research,
August 1, 2008;
47(1):
63 - 71.
[Abstract]
[PDF]
|
|
|
|
|
|
|
E. Sarigollu and R. Huang
Benefits Segmentation of Visitors to Latin America
Journal of Travel Research,
February 1, 2005;
43(3):
277 - 293.
[Abstract]
[PDF]
|
|
|
|
|
|
|
J. J. Yuan, L. A. Cai, A. M. Morrison, and S. Linton
An analysis of wine festival attendees' motivations: A synergy of wine, travel and special events?
Journal of Vacation Marketing,
January 1, 2005;
11(1):
41 - 58.
[Abstract]
[PDF]
|
|
|
|
|
|
|
C. H. C. Hsu
Mature Motorcoach Travelers' Satisfaction: A Preliminary Step toward Measurement Development
Journal of Hospitality & Tourism Research,
August 1, 2003;
27(3):
291 - 309.
[Abstract]
[PDF]
|
|
|
|
|
|
|
E. Sirakaya, M. Uysal, and C. F. Yoshioka
Segmenting the Japanese Tour Market to Turkey
Journal of Travel Research,
February 1, 2003;
41(3):
293 - 304.
[Abstract]
[PDF]
|
|
|
|
|
|
|
U. R. Orth and J. Tureckova
Positioning the destination product 'Southern Moravia'
Journal of Vacation Marketing,
July 1, 2002;
8(3):
247 - 262.
[Abstract]
[PDF]
|
|
|
|
|
|
|
C. H. C. Hsu and E.-J. Lee
Segmentation of Senior Motorcoach Travelers
Journal of Travel Research,
May 1, 2002;
40(4):
364 - 373.
[Abstract]
[PDF]
|
|
|
|
|
|
|
N. Johns and S. Gyimothy
Market Segmentation and the Prediction of Tourist Behavior: The Case of Bornholm, Denmark
Journal of Travel Research,
February 1, 2002;
40(3):
316 - 327.
[Abstract]
[PDF]
|
|
|
|
|
|
|
G. Arimond and A. Elfessi
A Clustering Method for Categorical Data in Tourism Market Segmentation Research
Journal of Travel Research,
May 1, 2001;
39(4):
391 - 397.
[Abstract]
[PDF]
|
|
|
|
|
|
|
M. Joppe, D. W. Martin, and J. Waalen
Toronto's Image As a Destination: A Comparative Importance-Satisfaction Analysis by Origin of Visitor
Journal of Travel Research,
February 1, 2001;
39(3):
252 - 260.
[Abstract]
[PDF]
|
|
|
|
|
|
|
L. D. Neirotti, H. A. Bosetti, and K. C. Teed
Motivation to Attend the 1996 Summer Olympic Games
Journal of Travel Research,
February 1, 2001;
39(3):
327 - 331.
[Abstract]
[PDF]
|
|
|
|
|
|
|
N. P. Nickerson and C. Jurowski
The influence of children on vacation travel patterns
Journal of Vacation Marketing,
January 1, 2001;
7(1):
19 - 30.
[Abstract]
[PDF]
|
|
|
|
|
|
|
J. S. Chen and C. H. C. Hsu
Measurement of Korean Tourists' Perceived Images of Overseas Destinations
Journal of Travel Research,
May 1, 2000;
38(4):
411 - 416.
[Abstract]
[PDF]
|
|
|
|
|
|
|
J. S. Chen and C. H. C. Hsu
The Use of Logit Analysis to Enhance Market Segmentation Methodology
Journal of Hospitality & Tourism Research,
August 1, 1999;
23(3):
268 - 283.
[Abstract]
[PDF]
|
|
|
|
|
|
|
A. M. Field
The College Student Market Segment: A Comparative Study of Travel Behaviors of International and Domestic Students at a Southeastern University
Journal of Travel Research,
May 1, 1999;
37(4):
375 - 381.
[Abstract]
[PDF]
|
|
|
|
|
|
|
M. Oppermann
Destination Threshold Potential and the Law of Repeat Visitation
Journal of Travel Research,
November 1, 1998;
37(2):
131 - 137.
[Abstract]
[PDF]
|
|
|
|
|
|
|
A. H. Zins
Leisure Traveler Choice Models of Theme Hotels Using Psychographics
Journal of Travel Research,
April 1, 1998;
36(4):
3 - 15.
[Abstract]
[PDF]
|
|
|
|
|
|
|
S. Tian, J. L. Crompton, and P. A. Witt
Integrating Constraints and Benefits to Identify Responsive Target Markets for Museum Attractions
Journal of Travel Research,
October 1, 1996;
35(2):
34 - 45.
[Abstract]
[PDF]
|
|
|
|
|
|
|
H. Nogawa, Y. Yamaguchi, and Y. Hagi
An Empirical Research Study on Japanese Sport Tourism in Sport-for-All Events: Case Studies of a Single-Night Event and a Multiple-Night Event
Journal of Travel Research,
October 1, 1996;
35(2):
46 - 54.
[Abstract]
[PDF]
|
|
|
|
|
|
|
R. R. Perdue
Target Market Selection and Marketing Strategy: The Colorado Downhill Skiing Industry
Journal of Travel Research,
April 1, 1996;
34(4):
39 - 46.
[Abstract]
[PDF]
|
|
|
|
|
|
|
D. M. Turco and R. W. Riley
Choice Factors and Alternative Activities for Riverboat Gamblers
Journal of Travel Research,
January 1, 1996;
34(3):
24 - 29.
[Abstract]
[PDF]
|
|
|
|
|
