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Variable Selection in Tourism Market Segmentation Models

Linda L. Caldwell

This study segments a zoological park market by vacationers versus nonvacationers and in-state versus out-of-state visitors. As predicted by using the level of discourse theory, the segments differed little in demographic characteristics; however, several differences appeared in trip characteristics, motives, satisfaction, and factors affecting enjoyment. Results suggest marketing strategies to implement.

Journal of Travel Research, Vol. 33, No. 2, 40-46 (1994)
DOI: 10.1177/004728759403300207


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