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Journal of Travel Research
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The Age of Aquariums: A Need for Focused Marketing

Dawn R. Deeter-Schmelz

Paul J. Solomon

Loyd S. Pettegrew

This exploratory study was undertaken to investigate visitor expectations of aquariums. Specifically, differences between (1) tourists and residents and (2) "experienced " and "inexperienced" aquarium visitors were examined. The data indicate that differences in expec tations exist between groups. The results reveal implications for the marketing of aquariums.

Journal of Travel Research, Vol. 33, No. 3, 31-36 (1995)
DOI: 10.1177/004728759503300306
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