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Journal of Travel Research
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The Age of Aquariums: A Need for Focused Marketing

Dawn R. Deeter-Schmelz

Paul J. Solomon

Loyd S. Pettegrew

This exploratory study was undertaken to investigate visitor expectations of aquariums. Specifically, differences between (1) tourists and residents and (2) "experienced " and "inexperienced" aquarium visitors were examined. The data indicate that differences in expec tations exist between groups. The results reveal implications for the marketing of aquariums.

Journal of Travel Research, Vol. 33, No. 3, 31-36 (1995)
DOI: 10.1177/004728759503300306
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?