|
Sign In to gain access to subscriptions and/or personal tools.
|
Journal of Travel Research, Vol. 34, No. 1,
33-39 (1995)
DOI: 10.1177/004728759503400104
© 1995 SAGE Publications
Travel Motivations of Japanese Overseas Travelers: A Factor-Cluster Segmentation Approach
Sukbin Cha
Ken W. Mccleary
Muzaffer Uysal
Using a factor-cluster market segmentation approach, this study attempted to delineate the motivations of Japanese travelers who travel abroad for pleasure. Based on six delineated push motivation factors, cluster analysis was employed to identify similar respondents based on their motivations. The findings show that there are three distinct groups: sports seekers, novelty seekers, and family/relaxation seekers. Age and education variables were shown to be statistically significant among the three groups. The article concludes with market ing implications of the study results and suggestions for future research.
 CiteULike  Connotea  Del.icio.us  Digg  Reddit  Technorati What's this?
This article has been cited by other articles:
|
|
|
|
 
S. Dolnicar and B. Grun
Challenging "Factor-Cluster Segmentation"
Journal of Travel Research,
August 1, 2008;
47(1):
63 - 71.
[Abstract]
[PDF]
|
|
|
|
|
|
|
K. Andriotis, G. Agiomirgianakis, and A. Mihiotis
Measuring tourist satisfaction: A factor-cluster segmentation approach
Journal of Vacation Marketing,
July 1, 2008;
14(3):
221 - 235.
[Abstract]
[PDF]
|
|
|
|
|
|
|
N. Rittichainuwat
Responding to Disaster: Thai and Scandinavian Tourists' Motivation to Visit Phuket, Thailand
Journal of Travel Research,
May 1, 2008;
46(4):
422 - 432.
[Abstract]
[PDF]
|
|
|
|
|
|
|
A. Correia, J. A. Silva, and C. Moco
Portuguese Charter Tourists to Long-Haul Destinations: A Travel Motive Segmentation
Journal of Hospitality & Tourism Research,
May 1, 2008;
32(2):
169 - 186.
[Abstract]
[PDF]
|
|
|
|
|
|
|
K. Kim, I.-K. Oh, and G. Jogaratnam
College student travel: A revised model of push motives
Journal of Vacation Marketing,
January 1, 2007;
13(1):
73 - 85.
[Abstract]
[PDF]
|
|
|
|
|
|
|
K. Kim, G. Jogaratnam, and J. Noh
Travel decisions of students at a US university: Segmenting the international market
Journal of Vacation Marketing,
October 1, 2006;
12(4):
345 - 357.
[Abstract]
[PDF]
|
|
|
|
|
|
|
T. Bieger and C. Laesser
Information Sources for Travel Decisions: Toward a Source Process Model
Journal of Travel Research,
May 1, 2004;
42(4):
357 - 371.
[Abstract]
[PDF]
|
|
|
|
|
|
|
V. Teye and D. Leclerc
The white Caucasian and ethnic minority cruise markets: Some motivational perspectives
Journal of Vacation Marketing,
July 1, 2003;
9(3):
227 - 242.
[Abstract]
[PDF]
|
|
|
|
|
|
|
K. Kim and G. Jogaratnam
Activity preferences of Asian international and domestic American university students: An alternate basis for segmentation
Journal of Vacation Marketing,
July 1, 2003;
9(3):
260 - 270.
[Abstract]
[PDF]
|
|
|
|
|
|
|
B. N. Rittichainuwat, H. Qu, and J. K. Leong
The Collective Impacts of a Bundle of Travel Determinants on Repeat Visitation
Journal of Hospitality & Tourism Research,
May 1, 2003;
27(2):
217 - 236.
[Abstract]
[PDF]
|
|
|
|
|
|
|
E. Sirakaya, M. Uysal, and C. F. Yoshioka
Segmenting the Japanese Tour Market to Turkey
Journal of Travel Research,
February 1, 2003;
41(3):
293 - 304.
[Abstract]
[PDF]
|
|
|
|
|
|
|
S. Hudson and B. Ritchie
Understanding the domestic market using cluster analysis: A case study of the marketing efforts of Travel Alberta
Journal of Vacation Marketing,
July 1, 2002;
8(3):
263 - 276.
[Abstract]
[PDF]
|
|
|
|
|
|
|
H. H. Sung, A. M. Morrison, G.-S. Hong, and J. T. O'Leary
The Effects of Household and Trip Characteristics on Trip Types: A Consumer Behavioral Approach for Segmenting the U.S. Domestic Leisure Travel Market
Journal of Hospitality & Tourism Research,
February 1, 2001;
25(1):
46 - 68.
[Abstract]
[PDF]
|
|
|
|
|
|
|
S. Hsieh, J. T. O'Leary, A. M. Morrison, and D. Chiang
Travel decision pattern segmentation of pleasure travel
Journal of Vacation Marketing,
January 1, 1997;
3(4):
287 - 302.
[Abstract]
[PDF]
|
|
|
|
