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Journal of Travel Research
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Wildlife-Viewing Tourists in New Zealand

Douglas G. Pearce

Paula M. Wilson

This article profiles wildlife-viewing tourists in New Zealand, establishing how their characteristics differ from other international visitors to that country and examining a range of behavioral and attitudinal factors. Results indicate that these tourists have above average total expenditure and lengths of stay and spread the expenditure more widely through New Zealand. The evidence also suggests that for most people engaging in wildlife-viewing tourism in New Zealand this activity is only one activity among many.

Journal of Travel Research, Vol. 34, No. 2, 19-26 (1995)
DOI: 10.1177/004728759503400205
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