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An Empirical Research Study on Japanese Sport Tourism in Sport-for-All Events: Case Studies of a Single-Night Event and a Multiple-Night Event

Yasuo Yamaguchi

Yumiko Hagi

Two empirical research studies were conducted on sport-for-all events to explore sport tourism in Japan. On the basis of survey results, Japanese sport tourists in sport-for-all events were found to be somewhat different from general tourists regarding expenditure patterns, but they showed the potential to become active tourists.

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