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Journal of Travel Research
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Perceptual Dififerences Among Visitor Groups to Wineries

Tim Dodd

Texas Tech University in Lubbock. Véronique Bigotte is a Research Associate at the Institute

Véronique Bigotte

Texas Tech University in Lubbock. Véronique Bigotte is a Research Associate at the Institute

At present there is little information concerning the characteristics of people who visit wineries and how marketing programs should be organized to attract tourists in the most effective manner. A study of people who visit Texas wineries was conducted to examine the perceptions and behavior of segments of winery tourists. Findings indicate two distinct segments with different perceptions and wine consumption behavior.

Journal of Travel Research, Vol. 35, No. 3, 46-51 (1997)
DOI: 10.1177/004728759703500307
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