This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Zins, A. H. Search for Related Content Social Bookmarking                         What's this?

Leisure Traveler Choice Models of Theme Hotels Using Psychographics

A great variety of partial models exist for explaining con sumer behavior. Model selection, specification, and evaluation often lack theory orientation and sufficient criteria. Compared with demographic or socioeconomic variables, psychographic concepts supposedly offer the highest predictive power for consumer behavior. This study examined four psychographic tools in tourism behavior models: personal values, lifestyle, vacation style, and benefits sought. A rank order of predictive superiority was determined for particular theme hotel choice variables. The second research objective aimed to validate the systematic relationships between the four latent constructs. Several concepts of validity are discussed for evaluating the results claiming a consecutive influence from values to lifestyle, to vacation-style attitudes, and to benefits sought. Path analyses for each of the hotel themes try to condense and summarize the entire result.

Journal of Travel Research, Vol. 36, No. 4, 3-15 (1998)
DOI: 10.1177/004728759803600401


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				K. J. Shanahan The degree of congruency between roadside billboard advertisements and sought attributes of motels by US drive tourists Journal of Vacation Marketing, October 1, 2003; 9(4): 381 - 395. [Abstract] [PDF]

				S. Pyo, M. Uysal, and H. Chang Knowledge Discovery in Database for Tourist Destinations Journal of Travel Research, May 1, 2002; 40(4): 374 - 384. [Abstract] [PDF]

				C. H. C. Hsu, S. K. Kang, and K. Wolfe Psychographic and Demographic Profiles of Niche Market Leisure Travelers Journal of Hospitality & Tourism Research, February 1, 2002; 26(1): 3 - 22. [Abstract] [PDF]

				N. Johns and S. Gyimothy Market Segmentation and the Prediction of Tourist Behavior: The Case of Bornholm, Denmark Journal of Travel Research, February 1, 2002; 40(3): 316 - 327. [Abstract] [PDF]