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The Role of Ethnographic Techniques in Tourism Planning

John Ap

This article discusses ethnography and its application as a tool for tourism planning. It is suggested that different methodologies can complement each other in complex plan ning situations and that ethnography offers advantages at particular stages of the planning process. Furthermore, planners can better understand planning issues by using eth nographic techniques.

Journal of Travel Research, Vol. 37, No. 1, 3-11 (1998)
DOI: 10.1177/004728759803700101


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