Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Travel Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Cohen, E. H.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Informal Marketing of Israel Experience Educational Tours

Erik H. Cohen

School of Education at Bar-Ilan University and Research & Evaluation, a group of independent consultants and researchers in Jerusalem

The Israel Experience educational tours attract participants primarily through informal marketing. Friends, family, and former participants are the most effective advertisers. Most participants are already connected to community networks through which informal marketing takes place. Those attracted through informal, personal channels are more satisfied with their tours than are those recruited through conventional mass media advertising.

Journal of Travel Research, Vol. 37, No. 3, 238-243 (1999)
DOI: 10.1177/004728759903700304
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Tourist StudiesHome page
E. H. Cohen
Images of Israel: A structural comparison along gender, ethnic, denominational and national lines
Tourist Studies, December 1, 2003; 3(3): 253 - 280.
[Abstract] [PDF]

Home page
 Journal of Travel ResearchHome page
E. H. Cohen
Tourism and Religion: A Case Study--Visiting Students in Israeli Universities
Journal of Travel Research, August 1, 2003; 42(1): 36 - 47.
[Abstract] [PDF]