This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Botha, C. Articles by Kim, S.-S. Search for Related Content Social Bookmarking                         What's this?

Developing a Revised Competitive Position for Sun/Lost City, South Africa

South African Airlines

John L. Crompton

Department of Recreation, Park and Tourism Sciences at Texas A&M University

Seong-Seop Kim

Department of Recreation, Park and Tourism Sciences at Texas A&M University

The study tested the efficacy of a positioning model for tourists engaged in a high-involved destination selection process in the context of Sun/Lost City, South Africa. Data were collected by personal interviews with a convenience sample of 302 visitors at the resort. The data were used to identify Sun/Lost City’s strengths compared to its main competitors in meeting visitors’ push factor needs, in the destinations’ attributes, and in surmounting visitors’ situational inhibitors. Key differentiating attributes from each of these three sets of variables were used to formulate a suggested position for Sun/Lost City. Data confirmed both the funneling effects of choice sets and the roles of passive and active information search that were postulated in the model.

Journal of Travel Research, Vol. 37, No. 4, 341-352 (1999)
DOI: 10.1177/004728759903700404


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				M.-H. Cho and S. Jang Information Value Structure for Vacation Travel Journal of Travel Research, August 1, 2008; 47(1): 72 - 83. [Abstract] [PDF]

				G. P. Nyaupane and K. L. Andereck Understanding Travel Constraints: Application and Extension of a Leisure Constraints Model Journal of Travel Research, May 1, 2008; 46(4): 433 - 439. [Abstract] [PDF]

				A. D. A. Tasci, W. C. Gartner, and S. Tamer Cavusgil Conceptualization and Operationalization of Destination Image Journal of Hospitality & Tourism Research, May 1, 2007; 31(2): 194 - 223. [Abstract] [PDF]

				A. D.A. Tasci and W. C. Gartner Destination Image and Its Functional Relationships Journal of Travel Research, May 1, 2007; 45(4): 413 - 425. [Abstract] [PDF]

				S. S. Kim, Y. Guo, and J. Agrusa Preference and Positioning Analyses of Overseas Destinations by Mainland Chinese Outbound Pleasure Tourists Journal of Travel Research, November 1, 2005; 44(2): 212 - 220. [Abstract] [PDF]