This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Keng, K. A. Articles by Cheng, J. L. L. Search for Related Content Social Bookmarking                         What's this?

Determining Tourist Role Typologies: An Exploratory Study of Singapore Vacationers

Department of Marketing, Faculty of Business Administration, at the National University of Singapore

Judy Lee Li Cheng

Department of Marketing, Faculty of Business Administration, at the National University of Singapore

This article examines the segmentation of Singapore vacationers visiting overseas destinations. Of the 150 respondents who participated in the study, it was found that they could be effectively classified into four tourist roles across the novelty-familiarity continuum. Each tourist role possessed different trip characteristics and attached varying degrees of importance to vacation activities. However, with respect to their sociodemographic profiles, all the tourist roles were fairly homogeneous, thus reiterating the need for a more discerning basis of segmentation. Implications and strategies to reach the various tourist types are discussed.

Journal of Travel Research, Vol. 37, No. 4, 382-390 (1999)
DOI: 10.1177/004728759903700408


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				E. Sarigollu and R. Huang Benefits Segmentation of Visitors to Latin America Journal of Travel Research, February 1, 2005; 43(3): 277 - 293. [Abstract] [PDF]

				M. A. Littrell, R. C. Paige, and K. Song Senior travellers: Tourism activities and shopping behaviours Journal of Vacation Marketing, October 1, 2004; 10(4): 348 - 362. [Abstract] [PDF]

				H. H. Sung Classification of Adventure Travelers: Behavior, Decision Making, and Target Markets Journal of Travel Research, May 1, 2004; 42(4): 343 - 356. [Abstract] [PDF]

				K. F. Hyde and R. Lawson The Nature of Independent Travel Journal of Travel Research, August 1, 2003; 42(1): 13 - 23. [Abstract] [PDF]

				C. H. C. Hsu and E.-J. Lee Segmentation of Senior Motorcoach Travelers Journal of Travel Research, May 1, 2002; 40(4): 364 - 373. [Abstract] [PDF]

				C. H. C. Hsu, S. K. Kang, and K. Wolfe Psychographic and Demographic Profiles of Niche Market Leisure Travelers Journal of Hospitality & Tourism Research, February 1, 2002; 26(1): 3 - 22. [Abstract] [PDF]

				N. Johns and S. Gyimothy Market Segmentation and the Prediction of Tourist Behavior: The Case of Bornholm, Denmark Journal of Travel Research, February 1, 2002; 40(3): 316 - 327. [Abstract] [PDF]

				S. L. Basala and D. B. Klenosky Travel-Style Preferences for Visiting a Novel Destination: A Conjoint Investigation across the Novelty-Familiarity Continuum Journal of Travel Research, November 1, 2001; 40(2): 172 - 182. [Abstract] [PDF]