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Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination

Mugla University in Turkey

Mike Rimmington

School of Hotel and Restaurant Management at Oxford Brookes University in the United Kingdom

A number of research studies have investigated tourist satisfaction with mass tourism destinations, particularly during the peak (summer) season. However, there has been limited investigation of tourist satisfaction with off-season holiday destinations. This article reports the findings of a study to determine destination attributes critical to the over-all satisfaction levels of tourists visiting Mallorca, Spain, during the winter season. Their future holiday intentions also are investigated. Findings are analyzed, and implications and limitations are discussed.

Journal of Travel Research, Vol. 38, No. 3, 260-269 (2000)
DOI: 10.1177/004728750003800308


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