Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Travel Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by McHone, W. W.
Right arrow Articles by Rungeling, B.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Practical Issues in Measuring the Impact of a Cultural Tourist Event in a Major Tourist Destination

W. Warren McHone

Brian Rungeling

University of Central Florida in Orlando

Assessing the revenue generation and other economic influences of a one-time megaevent raises unique measurement problems. This is especially true when the event is a "cultural" tourist activity held in a place where many "casual" tourists flock. This article describes this delineation process and presents the basis for encouragement of cultural tourist events.

Journal of Travel Research, Vol. 38, No. 3, 300-303 (2000)
DOI: 10.1177/004728750003800313
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?