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Journal of Travel Research
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What's this?

The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness

Paul A. Phillips

Surrey European Management School at the University of Surrey in Guilford

Luiz Moutinho

Department of Management Studies at the University of Glasgow Business School

Little empirical research exists on the measurement of strategic planning effectiveness. The authors propose a new approach: the strategic planning index (SPI). The SPI is tested on the hotel sector. Findings suggest that the SPI can be particularly useful for corporate and hotel unit managers in evaluating their strategic planning processes.

Journal of Travel Research, Vol. 38, No. 4, 369-379 (2000)
DOI: 10.1177/004728750003800405


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