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Needs, Motivations, and Expectations of a Commercial Whitewater Rafting Experience

Department of Hospitality, Tourism and Marketing at the Victoria University in Melbourne

Lindsay W. Turner

Department of Applied Economics at the Victoria University in Melbourne

Whitewater rafting is examined as an example of the adventure tourism market. Separately, the needs, motivations, and expectations of whitewater rafting participants are surveyed before and after rafting. An analysis that compares these participants with and without prior rafting experience recommends a different form of marketing strategy for each group.

Journal of Travel Research, Vol. 38, No. 4, 380-389 (2000)
DOI: 10.1177/004728750003800406


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