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What Do University-Educated Women Want from Their Pleasure Travel Experiences?

Department of Recreation, Parks and Tourism at the University of Florida, Gainesville

Deborah L. Kerstetter

Department of Leisure Studies at Pennsylvania State University at University Park

This study focused on the benefits sought by university-educated women who travel for pleasure. Twenty-seven benefit statements were derived through a literature review and chosen a priori to represent nine separate benefit dimensions. A principal components analysis was used to reduce the data into benefit dimensions. Based on an outcome of nine benefit dimensions, not all of which met the a priori assumptions, cluster analysis was employed to identify similar "types" of respondents. The findings showed that there are three possible types of female travelers: rest and relaxation seekers, family/social seekers, and action seekers. When differences between the types of travelers were addressed, only employment status proved to be significant. Family/social seekers were more inclined than the other groups to be composed of working women.

Journal of Travel Research, Vol. 40, No. 1, 49-56 (2001)
DOI: 10.1177/004728750104000107


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