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Journal of Travel Research
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The Impact of Gender and Religion on College Students’ Spring Break Behavior

Anna S. Mattila

School of Hotel, Restaurant and Recreation Management at Pennsylvania State University at University Park

Yorghos Apostolopoulos

Department of Sociology at Arizona State University in Tempe

Sevil Sonmez

Department of Recreation Management and Tourism at Arizona State University in Tempe

Lucy Yu

College of Health and Human Development at Pennsylvania State University in University Park

Vinod Sasidharan

Department of Recreation, Parks, and Tourism at San Diego State University

The authors investigated the influence of gender and religion on health-risk behavior potentials and destination-related expectations of college students on spring break vacation using a random sample of 534 students from two U.S. universities. Results indicated that gender and religion had a significant impact on students’ potential to engage in health-risk behaviors during spring break as well as their choice of spring break destinations and their expectations for hospitality service quality and characteristics of the destinations. Important social marketing and public policy implications for the tourism and hospitality industry are discussed.

Journal of Travel Research, Vol. 40, No. 2, 193-200 (2001)
DOI: 10.1177/004728750104000210
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