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Journal of Travel Research
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Understanding Vacationing Motorist Niche Markets

Kelly J. MacKay

Parks Canada-University of Manitoba Joint Appointment in the Faculty of Physical Education and Recreation Studies at the University of Manitoba in Winnipeg

Kathleen L. Andereck

Department of Recreation and Tourism Management at Arizona State University West in Phoenix

Christine A. Vogt

Department of Park, Recreation and Tourism Resources at Michigan State University in East Lansing

This article builds on the travel market segmentation research by examining outdoor recreation, sightseeing, and cultural activities as tourism niche markets. Unique to this research is the replication analyses using Manitoba and Arizona as the cases. Results suggest that the nature of a vacation appears to be different across generally accepted niche markets in two distinct vacation destinations.

Journal of Travel Research, Vol. 40, No. 4, 356-363 (2002)
DOI: 10.1177/0047287502040004002


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[Abstract] [PDF]