Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to learn more!

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Journal of Travel Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Hsu, C. H. C.
Right arrow Articles by Lee, E.-J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Segmentation of Senior Motorcoach Travelers

Cathy H. C. Hsu

School of Hotel and Tourism Management at the Hong Kong Polytechnic University

Eun-Joo Lee

Department of Statistics at Kansas State University in Manhattan

This study was designed to identify distinct segments within the senior motorcoach traveler market. Data were collected from 817 motorcoach travelers aged 55 and older. A questionnaire containing 55 motorcoach tour selection attributes was used. Market segments were derived from factor and cluster analyses and verified by PC plots and discriminant analysis. Respondents were successfully divided into three groups based on motorcoach tour selection attributes. The dependents, sociables, and independents represented 51%, 19%, and 30% of the respondents, respectively. Thirteen tour selection attributes were identified as the discriminating characteristics among groups. The three market segments also had significantly different age, retirement status, education, and income. Appropriate marketing strategies were recommended for tour operators to target each segment effectively.

Journal of Travel Research, Vol. 40, No. 4, 364-373 (2002)
DOI: 10.1177/004728750204000403
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of Travel ResearchHome page
W. S. Reece
Are Senior Leisure Travelers Different?
Journal of Travel Research, August 1, 2004; 43(1): 11 - 18.
[Abstract] [PDF]

Home page
 Journal of Travel ResearchHome page
S. Dolnicar
Beyond "Commonsense Segmentation": A Systematics of Segmentation Approaches in Tourism
Journal of Travel Research, February 1, 2004; 42(3): 244 - 250.
[Abstract] [PDF]