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Journal of Travel Research
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Adapting Herzberg: A Conceptualization of the Effects of Hygiene and Motivator Attributes on Perceptions of Event Quality

John L. Crompton

Herzberg suggested that job satisfaction was a function of two types of conditions that he termed hygiene or dissatisfier and motivator or satisfier attributes. This article suggests that these same conditions may contribute to explaining levels of visitor satisfaction with an event. Hygiene attributes are the generic infrastructure elements that form the platform or foundation on which a meaningful event is developed. If their quality is below a given threshold, then dissatisfaction will result, but they have little potential for creating satisfaction with an event. They are a necessary but not a sufficient condition for visitor satisfaction. Satisfaction only results from visitor interaction with the motivator attributes that are the distinctive features of the event that attract people to it.

Key Words: festivals • motivators • satisfiers • hygiene attributes • dissatisfiers • Herzberg

Journal of Travel Research, Vol. 41, No. 3, 305-310 (2003)
DOI: 10.1177/0047287502239039
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