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Journal of Travel Research
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The Relationship between Risk-Taking, Sensation-Seeking, and the Tourist Behavior of Young Adults: A Cross-Cultural Study

Abraham Pizam

University of Central Florida, Orlando, Florida

Gang-Hoan Jeong

Pai-Chai University, Taejon, Korea

Arie Reichel

Ben-Gurion University of the Negev, Beer-Sheva, Israel

Hermann van Boemmel

University of Witten/Herdecke, Witten, Germany

Jean Marc Lusson

University Omar Bongo, Libreville, Gabon

Lizl Steynberg

Technikon Pretoria, Pretoria, South Africa

Olimpia State-Costache

Academy of Economic Studies, Bucharest, Romania

Serena Volo

University of Palermo, Palermo, Sicily, Italy

Claudia Kroesbacher

Dublin Institute of Technology, Dublin, Ireland

Jana Kucerova

University of Matej Bel, Banska Bystrica, Slovak Republic

Nuria Montmany

Ramon Lull University, Barcelona, Spain

This study analyzed the effects of the combined psychological characteristics of risk-taking and sensation seeking on the travel behavior and preferred tourist activities of young adults on leisure trips. The results of this cross-cultural study, which was conducted among 1,429 students at 11 universities located in 11 different countries, found that respondents with high combined risk-taking and sensation seeking (RSS) scores differed significantly in their travel behavior, mode of destination choice, preferred tourist activities and demographics, from those who had low RSS scores. The study also discovered a significant difference between nationalities on RSS scores.

Key Words: risk-taking • sensation seeking • travel behavior • tourist activities • cross-cultural

Journal of Travel Research, Vol. 42, No. 3, 251-260 (2004)
DOI: 10.1177/0047287503258837
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